Opel — Standard Evolved

JUIN 2018
For the launch of their new concept car, Open also gave a breath of fresh air to the notion of “German Standard”, which is known to qualify their brand. Here is a car ad that, for once, places people at the center. Opel products move forward, so does society and progress.
The campaign won a Pinker Pudel Award for diverse and gender equitable advertising.

Agency: VICE