No lines needed, no fuss. Water is water. The local water brand Spreequell just wanted to bring a dose of freshness to Berliners.
Simple, analog drawings made with a black marker and grainy paper filled up the city and Social Media, along with hand-made frame by frame animations for digital billboards or cinema spots.
ECD Till Eckel
CD Tim Schmitt
AD Elise Chastel, Lauritz Fitkau
Illustration Tim Schmitt, Elise Chastel