Standard Evolved
The term “german standard” is often attributed to Opel’s engineering. 
We made a call to give it a new definition based on inclusivity, self-expression and liberation. 

The campaign won a Pinker Pudel Award for gender equitable advertising.
Agency: VICE
CD: Nick Hopkins
Director: Pia Hellenthal

(2018)




Elise Chastel © 2024